Service Recovery Research Paper Example | Topics and Well Written Essays - 2750 words

Service Recovery - Research Paper Example Proper handling of complaints can, therefore, act as a key to service recovery and hence the need to research and evaluate literature associated with service recovery as well as the potential outcome of the process. Understanding buyers’ behavior is the key to unlocking the reasons for dissatisfaction and finding possible solutions. Companies produce goods and services for consumption and then market them to attract customers hence customer acquisition. Customer preferences change with time and therefore continuous assessment of the market is needed. The aim of the research is to make sure customers derive satisfaction after consuming the goods hence buy more. Buyers’ behavior is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 1984). On the other hand, Blackwell et al (2006) argue that the buyer’s behavior is prompted by need or problem recognition. They make purchases but not all goods are up to expected standards hence customers are bound to make complaints. Consumer dissatisfaction poses a great risk to organizations as they risk losing market share due to bad mouthing by the affected customers (Singh, 1988). On the other hand, service recovery after service failure is the strength to the company as it enhances positive word of mouth and retention (Barlow & Moller, 2008). This can be achieved by handling the grievances amicably and ensuring customers are convinced and satisfied. The paper will evaluate consumers’ complaints and complaints handling for service recovery and benefits that are expected from the process. Consumer behavior involves making decisions on buying products or services by individuals or organizations. The decision to buy or not to buy may be impromptu or planned where consumers make the budget for goods they want to buy.

The Integration of European Union Essay Example | Topics and Well Written Essays - 2500 words

The Integration of European Union - Essay Example Also, the abolishment of conflicting laws and uniform rules and regulations will assist businesses to streamline and adopt uniform policies across the EU. This paper will discuss some of the benefits that businesses of the 21st century may acquire due to an integration of EU and will further discuss as to what are such benefits, how they may be of any help for the businesses. The focus of this paper will, therefore, be largely on examining the advantages and challenges of EU integration for businesses. European Union comprises of 27 member States and is serving as a Political as well as Economic Union of European Countries. The basic philosophy behind the integration of Europe is to allow the regional integration by creating a single market for the whole of Europe. The basic theme of EU is despite having differences in the values and cultural aspects of the individual member countries; however such differences shall not be the basis of competition between the Member States. Thus despite the creation of single currency and market, EU Member States have retained their individual characteristics thus creating a fine amalgamation of integration which is advocating the formation of collective identity for EU while at the same time allowing individual member States to keep their own individual characteristics intact. Established in 1993 as a result of Maastricht Treaty, EU is now a region comprising of 500 million people contributing almost 30% of the share in the World Gross Domestic Pr oduct. At the global level, EU is, therefore, operating as a system of super nationalism as well as inter-governmental allowing member States to dominate the world scene in the disguise of an integrated Regional Community. One of the most important aspects of this integration is the fact that establishment of EU has resulted into the creation of a single market which not only allowed the free movement of people but also goods and services thus creating a strong window of opportunity for businesses working within the Region to flourish and prosper at least at the Regional Level.